017 – How Phillip Built a Launch Email List of 2700 with No Paid Traffic

In this week’s episode, I interview my good friend Phillip Brand. Phillip recently built an email list of over 2,700 people for his new brand launch in the video game accessories category.

What’s really exciting is that Phillip built this list with ZERO paid traffic! He did it running a sweepstakes contest and a few strategically-selected pieces of software.

He also was able to gather a good group of product testers and brand evangelists, as well as over 400 Facebook Messenger subscribers in ManyChat. All told, between software and the sweepstakes prize (and no paid traffic), he accomplished this while only spending about $500.

Listen to the interview to learn all about what Phillip did and why it was so successful…and what he would do differently next time.

My favorite thing that Phillip shared in the interview that he’s learned? “Always be list building.”

Tools and Software Mentioned in the Interview

(None of the following links are affiliate links.)

Viral Sweep – The sweepstakes list-building software Phillip used that allowed contest entrants to gain more entries by inviting others and by interacting with his brand on social media.

FoMo – Social proof marketing platform showing website popups with announcements of new people entering the sweepstakes.

SumoMe – Email signup widgets and popups for your website.

Mail Chimp – Email list management platform.

Form Builder by POWr – Website form integration software that can be added to Shopify.

ManyChat – Facebook chatbot that allows you to collect and communicate with Facebook Messenger subscribers.

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