Keywords are the lifeblood of your Amazon listing. Most Amazon customers find products by doing a search. If your product listing doesn’t contain as many relevant keywords as possible, then customers won’t be able to find your product, and you’ll miss out on sales.
In today’s episode I teach you a step-by-step process we use in our own business to generate a master list of keywords for each Amazon listing.
10 Steps for Generating a Master Keyword List for Your Amazon Products
- Write down every word/phrase you can think of that customers might use to search for your product or that relates to your product. List them phrase-by-phrase on what will be the start of your master list. Think about the following:
- What is your product?
- What is it used for (or what problem does it solve)?
- Product name/line/model/etc
- Your brand name and the brand names of products your product complements (but NOT competitors’ brand names…this is again Amazon rules)
- Size, style, color, pattern, quantity, weight, etc. (large, XXL, 2XL, 16gb, midnight blue, floral, 100ct, 4-pack, set, 8oz, etc.)
- Materials or ingredients
- Who uses it (men, women, toddlers, professionals, electricians, students, gardeners, moms, etc.)
- Key features, specifications, characteristics, or certifications (hands free, rubber grips, dual input, steel toe, organic, cruelty free, replacement, etc.)
- Accessories included (with case, stand, replacement filter, etc.)
- Holidays, gifts, seasons, or occasions to which your product applies (Mother’s day gift, Easter, stocking stuffer, bridal, winter, baby shower, etc.)
- Include all of the following words, as long as they apply: free shipping, prime (if you’re using Fulfillment by Amazon), deal, discount, special, gift, present, best, popular, reviews, quality, guaranteed, for, with, including, original, real, authentic, genuine
- Ask friends, family, employees, co-workers, customers, etc. what things they would search to find your product on Amazon. Add any new ideas they give you to your list.
- Look up competitors’ listings on Amazon and see what keywords they’re using in their product titles, bullet points, and product descriptions. Add new keywords found to your list.
- Read reviews and customer questions for your product and competitors’ similar products and see what words customers use to describe the product. Add new keywords to your list.
- Start typing terms from your master keyword list into Amazon’s search bar and looking at Amazon’s suggested searches…these are actual terms customers are searching. To automate this process, use the free Amazon keyword tool at keywordtool.io/amazon. Add new keywords to your list.
- Pick the top 3-5 best and most similar competing products to yours on Amazon. Enter the ASIN of each product into the reverse ASIN search feature of the free Sonar tool from Sellics to get a list of search terms for which each competing product is indexed. Add these words to your master list. (Alternately, you can use the paid tool KeywordInspector.com for reverse ASIN searches.)
- Pick out 5-10 of the best search terms on your master list so far and plug them into the Google Keyword Planner. Google will give you a list of search terms related to the ones you entered. Add any new, good terms Google provides to your list.
- Look up the product detail pages of several of your top competitor’s products on their own websites. Enter the address of each one into the Google Keyword Planner to get a list of search terms related to the product page being examined. Add to your list new keywords these searches reveal.
- Now that you have a long list of terms, organize and filter your list. Remove duplicates, and then go through manually and remove irrelevant terms. Break your master keyword list down into 3 tiers:
- Tier 1: The most important 2-5 keywords/phrases that will go in your product title.
- Tier 2: The next most important keywords. These will go in your bullet points and product description.
- Tier 3: These are the remaining keywords. As many as possible should be added to the Search Terms fields in the back end of your product listing.
- Take your Tier 3 keywords and make a separate list of them, broken down into single words with no duplicates. You can use the free search terms editor from Keyword Inspector to create your list of individual words.
Congratulations, you now have your master list of keywords for your product listing! Make sure that all your Tier 1 and Tier 2 keywords get added to your product title, bullets, and description, and make sure that as many Tier 3 keywords as possible get added to your back end Search Terms (50 characters per row, 5 rows, separated by spaces, no duplicates).
Make Sure Amazon Is Indexing Your Keywords
Once you have all your keywords added to your product listing, it’s important to make sure Amazon is indexing your listing for all of them.
To do this, check out How to Make Sure Your Product Appears in Amazon Search Results.
Don’t Miss Out on Optimizing Your Keywords for the Holidays
Between now and the end of 2017, we’re offering a holiday special on our Keyword Maximizer service, so you can improve your listings and make more sales during the holiday season.
We will look at your product listings, do thorough keyword research, make sure your most important keywords are in your product titles, bullet points, and back end, and then make sure your most important keywords are being indexed.
Normally we charge $250 per product for this service, but right now we will do up to 3 product listings for $500, and any additional products are just $200 per listing.
This special will only last through the end of 2017 though, so take advantage while you can! To request the Keyword Maximizer special go to our client application (http://ecomleverage.com/client-application), and where it says ‘Anything else we can help with’ put “Keyword Maximizer Holiday Special”.