041 – How to Get More Reviews of Your Products on Amazon

Episode 18 talked about how to send good follow-up emails to Amazon customers. This week I’m going to show you specifically how we’ve been using a follow-up email sequence to get more reviews of a particular product on Amazon.

Case Study

December 2017 through May 9, 2018 this product got 1,214 orders and 35 reviews, for a percentage of 2.9% (6 negative and 1 neutral review for a rate of 20% of all reviews)

May 10, 2018 through July 12, 2018, after we launched the follow-up email sequence, the product got 654 orders and 30 reviews, for a percentage of 4.6% (3 negative reviews for a rate of 10% of all reviews)

  • Nearly a 60% increase in the frequency of reviews.
  • Cut in half the amount of negative reviews being received.
  • Raised review score from around 3.7 to 4.3, meaning customers went from seeing 3.5 stars to seeing 4.5 stars.

What you CAN’T do with follow-up emails:

  • Incentivize reviews (offer a free/discounted product or some other gift
  • Have friends and family leave a review
  • Ask customers to leave a review only if they had a positive experience
  • Ask customers to change or remove a review

What you CAN do with follow-up emails:

  • Ask customers to leave an unbiased review

What we’re doing:

  • Sending out 2 emails
  • First email goes out immediately after the item is shipped
  • Second email goes out 7 days after the product is delivered
  • The first email has a detailed product guide attached that includes helpful troubleshooting tips for common issues.
  • The second email is the only place that asks for a review, and not until the PS.

Want Help Drafting Great Automated Emails for Your Customers?

If you want help creating follow-up emails for your customers, you can hire us! Click here to apply to become a client.