I always greatly enjoy time spent at trade shows, talking about business, e-commerce, and Amazon selling with brand executives.
In my conversations with brands, I hear some common misconceptions about selling on Amazon that come up again and again.
In this week’s podcast episode I clear up 10 misconceptions I frequently hear.
Answers to 10 Common Misconceptions Brands Have About Selling on Amazon
- You can use Amazon’s fulfillment even if you don’t wholesale to Amazon as a vendor.
- You will almost always get better margins and make more money using Amazon’s fulfillment rather than fulfilling your own Amazon orders.
- Any seller of your products can make changes to your product detail pages (images, title, bullets, etc.), especially if you haven’t gone through Brand Registry.
- Brand Registry does NOT keep other sellers from being able to offer your brand’s products for sale on Amazon.
- You CAN take measures to keep other sellers from selling your brand’s products on Amazon.
- It should be good news to your brick and mortar buyers that you sell on Amazon, not bad news.
- There aren’t Amazon “insiders” who can get things done for you that other people can’t get done for you at Amazon.
- You can’t afford to wait to take control of your Amazon presence and develop a strong, clear strategy for your brand on Amazon.
- To make money on Amazon, you must get your products to rank high in organic search results, not just throw money at paid advertising.
- You CAN be doing better on Amazon.
Want our opinion on where your brand could improve on Amazon?
Contact us to schedule a free 30 minute consultation. In your message to us, say, “I want to know how we could do better on Amazon.”