039 – Adding Related Video Shorts to Your Amazon Product Detail Pages

Quietly, Amazon recently added a link right on product detail pages for uploading Related Video Shorts. We talked with Amazon about it, and though information was in short supply, we did learn a little bit, which we share in this podcast.

What Types of Videos Should you Add to Related Video Shorts?

  • Unboxing
  • Product Demonstration
  • Setup
  • Troubleshooting
  • Comparison
  • How-To

What Are the Video Specs?

Upload a video 1-3 minutes long, in mp4 format, with a 16:9 aspect ratio.

What Guidelines Should You Follow with Related Video Shorts?

  • No vendor or distributor logos
  • No pricing or shipping info
  • No special promotional info
  • No time-sensitive info
  • No mention of competitors
  • No contact info or web addresses
  • Product video should only be about a specific product